Decode Age

Product Copywriter

Must have skill

Copywriting experience in e-commerce, consumer brands, D2C, wellness, beauty, healthcare or a related category.

Ability to make complex information simple without making it sound simplistic

Strong instinct for structure, hooks, objections, proof and calls to action

Excellent written English and close attention to detail

Good to have skill

Comfort working with feedback, multiple stakeholders and tight launch timelines

Experience in supplements, wellness, healthcare or science-led consumer products is preferred, but not required

Job Description

The role

We are looking for a commercially sharp Product Copywriter to shape how Decode Age products are understood and chosen. You will write copy for ads, product pages, Amazon listings, launches and customer journeys, translating product science into simple, premium and persuasive communication.

This is not a generic content-writing role. You will work at the intersection of science, consumer insight and conversion.

What you will own

• Write and optimise product-detail pages, including hero copy, benefit sections, ingredient explanations, FAQs, comparison modules and CTAs.

• Create conversion-led copy for Meta, Google and other paid-media creatives.

• Develop Amazon titles, bullets, A+ content, storefront copy and listing-image messaging.

• Support product launches with landing pages, emails, WhatsApp, packaging inserts and campaign assets.

• Turn scientific references, product labels and Supplement Facts into clear consumer-facing communication.

• Work with design, growth, product and medical teams to ensure every asset is accurate, compliant and on-brand.

• Build and maintain product messaging frameworks, claim banks and copy guidelines.

What success looks like

• Product copy is clear, premium, accurate and consistent across channels.

• PDPs and listings explain the product’s value quickly and reduce customer uncertainty.

• Launches move faster without compromising quality or compliance.

• Paid and marketplace creative is informed by customer insight and conversion performance.

• Product messaging becomes easier for design, growth and customer-support teams to use consistently.

You will do well here if you

• Care equally about the customer’s understanding and the commercial outcome.

• Know that good product copy is not louder; it is clearer.

• Can switch comfortably between a 10-word ad hook and a detailed PDP section.

• Are curious enough to read the science before writing the headline.

Company Perks

Decode Age is India’s first longevity-focused company, operating at the intersection of nutraceuticals, biotechnology, and digital health, with a mission to drive preventive, science-backed healthcare.

We gained national visibility through Shark Tank India and are backed by Granules India, reinforcing our strong foundation in science and scale.

We are a fast-growing D2C brand, building a high-performance team focused on driving measurable impact and scalable growth.