About the Role

We are seeking an experienced and execution-focused Operations Head – D2C Ecommerce to lead and optimize our end-to-end operations. This role is responsible for driving operational excellence across supply chain, procurement, warehousing, inventory management, order fulfillment, logistics, customer experience, and process automation.

The ideal candidate will have extensive experience in scaling D2C ecommerce operations, building efficient processes, managing cross-functional teams, and delivering exceptional customer experiences while optimizing operational costs. The role requires close collaboration with the founders and leadership team to support rapid business growth.

Key Responsibilities

Operations & Supply Chain

• Lead end-to-end D2C operations from procurement to customer delivery.
• Develop and implement scalable operational processes and SOPs.
• Ensure seamless inventory planning, replenishment, and stock availability.
• Drive demand forecasting to minimize stock-outs and excess inventory.
• Optimize warehouse operations for accuracy, efficiency, and productivity.
• Manage relationships with manufacturers, suppliers, and procurement partners.

Order Fulfillment & Logistics

• Oversee order processing, fulfillment, dispatch, and reverse logistics.
• Manage third-party logistics (3PL) partners and courier aggregators.
• Improve delivery timelines, reduce RTO (Return to Origin), and enhance fulfillment accuracy.
• Monitor logistics performance and negotiate cost-effective shipping solutions.
• Ensure SLA compliance across all fulfillment partners.

Inventory & Warehouse Management

• Maintain high inventory accuracy through regular audits and reconciliation.
• Monitor inventory aging, stock health, and inventory turnover.
• Improve warehouse productivity and optimize storage utilization.
• Implement warehouse best practices and inventory control systems.

Ecommerce Operations

• Oversee operational workflows across Shopify, marketplaces, and D2C channels.
• Ensure seamless coordination between Operations, Marketing, Customer Support, Finance, and Technology teams.
• Support new product launches and promotional campaigns from an operational standpoint.
• Monitor order flow during high-volume sales and campaign periods.

Process Excellence & Automation

• Identify operational bottlenecks and implement scalable solutions.
• Introduce automation tools to improve efficiency and reduce manual intervention.
• Establish SOPs, KPIs, dashboards, and reporting mechanisms.
• Drive continuous improvement initiatives across all operational functions.

Financial & Cost Management

• Own operational budgets and cost optimization initiatives.
• Monitor fulfillment costs, warehousing expenses, and logistics spend.
• Improve operational efficiency while maintaining customer satisfaction.
• Support business planning through operational forecasting and MIS reporting.

Team Leadership

• Build, mentor, and lead high-performing operations teams.
• Define KRAs, KPIs, and performance management systems.
• Foster a culture of accountability, ownership, and continuous improvement.
• Collaborate with senior leadership on strategic operational initiatives.

Key Performance Indicators (KPIs)

• Order Fulfillment SLA
• Order Accuracy
• Inventory Accuracy
• Inventory Turnover
• Warehouse Productivity
• Dispatch TAT
• On-Time Delivery Rate
• Logistics Cost per Order
• RTO Percentage
• Customer Complaint Resolution Time
• Operational Cost Reduction
• Vendor Performance
• Process Automation Initiatives

Required Qualifications

• Bachelor's degree in Engineering, Operations, Supply Chain, Business Administration, or a related field.
• MBA is preferred.
• 8–10 years of experience in D2C Ecommerce, Retail, FMCG, Health & Wellness, or Consumer Brands.
• Proven experience leading large-scale ecommerce operations.
• Strong understanding of supply chain management, warehouse operations, inventory planning, and logistics.
• Experience managing 3PL partners, courier aggregators, and fulfillment centers.
• Hands-on experience with Shopify, OMS, WMS, ERP systems, and inventory management platforms.
• Strong analytical skills with advanced proficiency in Excel and operational reporting.
• Demonstrated experience in process improvement and operational automation.

Why Join Us?

• Be part of a rapidly growing D2C brand transforming preventive healthcare.
• Work directly with the leadership team on high-impact business initiatives.
• Lead operations at scale with significant ownership and decision-making authority.
• Opportunity to build world-class operational systems and teams while driving business growth.