Decode Age

Brand Manager

Must have skill

Experience in brand management, brand marketing or brand strategy, ideally within a D2C or consumer-facing company

Sharp eye for consistency and quality across visual identity, tone and messaging

Have led IPs and top-of-funnel and brand search aspects

Good to have skill

Strong understanding of brand positioning, differentiation and consumer psychology

Job Description

Role Overview

Own how Decode Age looks, sounds and feels everywhere a consumer meets it — be it ad visuals, messaging, tone of voice, community character, events or creators. Basically, build a strong top of the funnel, brand searches, awareness and perception.

Why This Role Exists

We have demand, traffic, and products that work. What determines how easily that demand keeps growing is whether people recognise, understand, and trust Decode Age before they ever see a performance ad. This role exists to build that recognition deliberately — so every visual, message, and interaction adds up to a brand people already know, long before they hit our funnel.

Who You Will Handle

You'll lead and oversee a team of 10+ across:

Creative Strategist(s)

Social Media Team

Influencer & Community Team

Designers & Editors Team

From Day One

Things you'll be looking after as soon as you join:

Product Campaigns

Podcast Creation

Brand Strategy

GTM Perception

And More

Scope of Work

Strengthen Decode Age's position as the leader in India's longevity category Build a strong top of the funnel and consumer perception Own visual and communication direction across all channels, PR and creative outputs Take care of cross-functional brand consistency Achieve a 20% yearly rise in share of voice across digital and earned channels Drive Instagram growth of 12–20% month-on-month Kickstart YouTube growth, perception-building and strategy Grow owned community channels and the creator network Ensure cohesive messaging across website, Amazon, paid ads and socials for every launch Implement processes that reduce creative and approval delays Oversee production of videos, graphics, educational content and posts, maintaining top-tier quality Conceptualise, plan and run major brand campaigns and IPs across the year — product launches, category-building moments and seasonal pushes Host monthly interactive sessions, expert talks, brand events and community-driven initiatives

What Success Looks Like (First 3–6 Months)

Quantitative

Top-of-funnel visibly strengthens — more people recognise Decode Age before they're ever targeted with a performance ad

Measurable increase in branded search volume and direct/organic traffic

Qualitative

A brand guideline that's documented, adopted, and actively used across every function

Visible consistency across ad creatives, packaging, PR, and partnerships

Building a strong team structure

Company Perks

Decode Age is India’s first longevity-focused company, operating at the intersection of nutraceuticals, biotechnology, and digital health, with a mission to drive preventive, science-backed healthcare.

We gained national visibility through Shark Tank India and are backed by Granules India, reinforcing our strong foundation in science and scale.

We are a fast-growing D2C brand, building a high-performance team focused on driving measurable impact and scalable growth.