Role Overview

We’re hiring a performance-driven copywriter who can write copy that converts across both D2C channels (Meta, Google, Email) and Marketplaces (Amazon, Flipkart).

This role is about:

• Driving clicks (D2C)

• Driving conversions (Marketplace)

You will own hooks, scripts, product messaging, and listing optimisation — all tied directly to revenue impact.

What You’ll Own

1. Paid Ads Copy (D2C)

· Write scroll-stopping hooks, headlines, and primary text

· Develop UGC-style video scripts (15–60 sec)

· Create multiple variations for:

o Angles

o Hooks

o Offers

· Align copy with TOF / MOF / BOF funnel stages

2. Marketplace Listing Copy (Amazon / Flipkart)

· Write and optimise:

o Product titles

o Bullet points

o Product descriptions

o A+ content (Amazon)

· Improve:

o Conversion rate (CVR)

o Keyword relevance & ranking

· Translate product features into clear, benefit-led copy

3. Creative & Messaging Strategy

· Develop:

o Core product messaging

o Key angles (problem-solution, authority, UGC, comparison, etc.)

· Identify:

o Customer pain points

o Objections

o Buying triggers

· Ensure consistency across:

o Ads → Landing Page → Marketplace Listing

4. Creative Testing & Iteration

· Produce high-volume copy variations weekly

· Continuously iterate based on:

o Performance data

o Winning creatives

· Collaborate with:

o Designers

o Video editors

o Performance marketers

5. Funnel & Retention Copy

· Write / optimise:

o Landing pages

o Product pages (D2C site)

o Email & SMS campaigns

· Improve conversion and repeat purchase rates

KPIs You Will Be Measured On

D2C (Ads & Funnel)

· CTR (Click-Through Rate)

· Thumbstop Rate / Hook Rate

· Conversion Rate (CVR)

· CAC impact from creatives

· Creative Win Rate (% of scalable winners)

Marketplace (Amazon / Flipkart)

· Listing Conversion Rate (CVR)

· Keyword ranking improvements

· Session-to-purchase %

· Revenue per listing

· Reduction in bounce/drop-off

What We’re Looking For

Must-Have Skills

· Strong understanding of direct response copywriting

· Experience with D2C brands and/or Amazon/Flipkart listings

· Ability to write:

o High-converting hooks

o Short-form video scripts

o Product listing copy

· Understanding of:

o Customer psychology

o Purchase intent (ads vs marketplace)

You’ll Do Well If You:

· Can switch between:

o Attention-grabbing ad copy

o Conversion-focused listing copy

· Think in:

o Angles

o Hooks

o Testing frameworks

· Use data to improve copy, not guesswork

Tools You’ll Work With

· Meta Ads Library

· Amazon Seller Central

· Helium 10 / Jungle Scout (or similar)

· Google Docs / Notion

· Analytics tools (Triple Whale, etc.)

Output Expectations

· 20–50 hooks per week

· 5–15 ad script variations per week

· Regular optimisation of:

o Marketplace listings

o Landing pages

What This Role Is NOT

· Not brand-only or aesthetic writing

· Not set-and-forget listing optimisation

· Not isolated from performance data

Bonus (High-Impact Skills)

· Experience in supplements / wellness / FMCG

· Understanding of Amazon SEO & ranking factors

· Ability to analyse ad + listing performance

· Experience working with UGC creators

How to Apply

Share:

· 3–5 ad creatives (scripts or live ads)

· 2–3 marketplace listings you’ve worked on

· Performance metrics:

o CTR / CAC (D2C)

o CVR / ranking improvements (Marketplace)