
We have demand. We have traffic. We have products that work.
What we are solving now is efficiency of growth.
Every drop-off in the funnel is lost revenue.
Every unclear message is a missed conversion.
This role exists to systematically increase how much value we extract from every visitor.
This is not a support function. This is a revenue function.
You will own:
· Website Conversion Rate (CVR)
· Landing Page Performance
· Add-to-Cart Rate
· Checkout Completion Rate
· Revenue per Visitor (RPV)
· Funnel Drop-offs and Leak Points
Your work should directly reflect in top-line revenue growth without increasing ad spend.
Scope of Work
· Map the complete user journey across:
o Paid Ads → Landing Pages → PDP → Cart → Checkout
· Identify friction points across each stage
· Diagnose behavioural drop-offs using:
o GA4 / Mixpanel
o Heatmaps (Hotjar / Clarity)
o Session recordings
· Move beyond surface-level metrics and identify root causes
· Build a structured experimentation roadmap
· Form strong hypotheses based on data and behavioural insights
· Execute A/B and multivariate tests across:
o Landing pages
o Product pages
o Checkout flows
· Focus on high-impact experiments, not volume
· Track statistical significance and business impact
· Improve clarity, trust, and conversion intent
· Optimise:
o Headlines and messaging
o Visual hierarchy
o Social proof and trust signals
o Product education
· Align landing pages with acquisition channels (Meta, Google, etc.)
· Reduce cart abandonment
· Improve checkout UX and flow
· Optimise:
o Form fields
o Payment success rates
o COD vs prepaid behaviour
o Trust and urgency elements
· Work on improving post-add-to-cart conversion
· Build dashboards for funnel tracking and performance monitoring
· Analyse cohorts and behaviour patterns
· Identify quick wins vs long-term improvements
· Translate insights into clear action items
· Work with:
o Performance Marketing for traffic-quality alignment
o Design for UX and visual improvements
o Tech for implementation and testing
o Retention team for post-purchase optimisation
· Ensure fast execution cycles and continuous iteration
· Conversion Rate (CVR)
· Add-to-Cart Rate
· Cart-to-Checkout Rate
· Checkout Completion Rate
· Average Order Value (AOV)
· Revenue per Visitor (RPV)
· Bounce Rate and Session Depth
· 3–6 years in CRO, Growth, or Performance Marketing
· Proven track record of improving conversion metrics in a measurable way
· Strong understanding of consumer psychology and decision-making online
· Hands-on experience with:
o A/B testing tools (VWO, Optimizely, etc.)
o Analytics platforms (GA4, Mixpanel)
o Behaviour tracking tools (Hotjar, Clarity)
· Ability to connect data with user behaviour and business impact
· High ownership and bias for execution
· Experience in D2C or e-commerce (especially health, wellness, or supplements)
· Familiarity with Shopify ecosystem
· Understanding of retention channels (Email, WhatsApp, SMS)
· Basic HTML/CSS for faster experimentation
· Clear identification of major funnel leakages
· Execution of high-impact experiments with measurable uplift
· Improvement in overall conversion rate by 15–30%
· Increase in revenue per visitor
· Establishment of a structured CRO experimentation pipeline
We are not looking for someone who reports metrics.
We are looking for someone who moves them.
You will be evaluated on:
· Quality of insights
· Speed of execution
· Measurable improvement in conversion and revenue
· If your work is limited to reporting dashboards
· If you rely on instructions instead of identifying problems
· If you optimise for activity instead of outcomes
· Someone obsessed with user behaviour
· Someone who questions every drop-off
· Someone who enjoys solving problems that directly impact revenue
This is one of the highest leverage roles in the company.
· You influence every user who lands on our platform
· You directly impact revenue without increasing cost
· You help build a scalable growth engine
Decode Age is India's first longevity-focused company, dedicated to extending healthspan through cutting-edge science, biomarker testing, and evidence-based supplements. By addressing ageing at the cellular level, Decode Age aims to revolutionize health and well-being. Join the movement and become a Longevian!