Decode Age

Creative Strategist

Must have skill

3–6 years in performance creative / content / creative strategy

Strong portfolio of: Paid ads (must), Social content, Performance-driven creatives.

Deep understanding of: Consumer psychology, Attention economy, Social media behaviour

Adobe Suite (Photoshop, Illustrator, etc.)

Video tools (After Effects, Premiere, or equivalent)

Platform understanding (Meta, YouTube, etc.)

Analytics tools for creative performance

Good to have skill

AI tools (ChatGPT, Midjourney, Runway, etc.)

Familiarity with ad libraries and competitor analysis

Basic understanding of landing pages and funnels

Job Description

Role Overview – Creative Strategist

A performance-driven role focused on building and scaling high-converting creatives across digital platforms. You will own the entire creative lifecycle—from ideation to testing—with the goal of driving revenue through better CTR, CAC, and creative performance.

Why This Role Exists

Creative is the biggest growth lever today. The difference in CAC comes from the hook, storytelling, and speed of testing—not media buying.
This is not a design role, but a revenue-focused role where 80% of performance is driven by creative.

What You’ll Own

End-to-end creative strategy (Meta, Google, YouTube, marketplaces)
Hooks, angles, scripts, and messaging
Creative testing systems and output velocity
Your goal: turn ideas into revenue

What You’ll Do

Develop high-converting ideas based on customer insights
Create and scale performance-driven creatives (ads, videos, UGC, landing pages)
Run continuous testing and iteration cycles
Analyse data (CTR, CAC, conversions) to improve performance
Collaborate with marketing, founders, and design teams

Success Metrics

CTR, CAC, creative win rate, hook rate, and creative fatigue
Success is measured by performance, not aesthetics

Ideal Candidate

3–6 years in performance creative/content strategy
Strong portfolio of paid ads and social content
Deep understanding of consumer psychology and attention economy
Able to generate ideas quickly and work in a high-speed environment

What Success Looks Like (3–6 Months)

Identify winning creative patterns
Improve CTR and reduce CAC
Increase creative win rate
Build a scalable creative testing engine

Not the Right Fit If

You focus only on design, not performance
You need constant direction
You’re uncomfortable with fast-paced execution

Company Perks

Decode Age is India’s first longevity company, focused on addressing ageing through science and innovation. We are a fast-growing organization that offers strong ownership, exposure, and the opportunity to work on meaningful and impactful projects. It is an ideal place for individuals looking to grow quickly and make a difference.