Role Overview – Performance Marketing Manager

This role is responsible for driving efficient and scalable growth through paid marketing. The primary focus is to build a predictable, high-performing revenue engine by optimizing Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall funnel efficiency.

You will own end-to-end performance marketing across key channels such as Meta and Google—scaling high-performing campaigns, eliminating inefficiencies, and continuously improving results through structured experimentation and data-driven decision-making.

This is a P&L-driven, high-ownership role, where success is measured by your ability to scale revenue while maintaining or improving efficiency.

Key Responsibilities

Performance Marketing & Channel Management

• Manage and scale paid campaigns across:Meta Ads (Facebook, Instagram)
  Google Ads (Search, Display, YouTube)
  Explore and test new acquisition channels (Amazon, native, etc.)
  
• Allocate and optimize budgets based on performance data

Campaign Optimization & Scaling

• Identify high-performing campaigns, creatives, and audiences
• Scale winning strategies and discontinue underperforming campaigns
• Continuously improve campaign efficiency and ROI

Creative Strategy Collaboration

• Partner with creative teams to test messaging, hooks, and formats
• Optimize creatives to improve CTR and conversion rates
• Leverage creative insights as a key growth driver

Funnel & Conversion Optimization

• Align paid campaigns with landing pages, product pages, and offers
• Optimize the full funnel to improve conversion rates and user experience
• Focus on revenue impact, not just traffic generation

Experimentation & Testing

• Develop and execute structured A/B testing strategies across:Audiences
  Creatives
  Bidding strategies
  Funnel flows
  
• Prioritize high-impact experiments

Data Analysis & Reporting

• Monitor and analyze key metrics: CAC, ROAS, CTR, conversion rate, funnel drop-offs
• Build dashboards and generate actionable insights
• Drive decisions based on performance data

Sustainable Growth Management

• Manage ad fatigue and creative refresh cycles
• Ensure long-term efficiency while scaling budgets
• Avoid short-term tactics that negatively impact performance

Key Metrics

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Paid Revenue Contribution
• Click-Through Rate (CTR)
• Conversion Rate
• Cost per Purchase
• Funnel Efficiency

Required Skills & Experience

• 4+ years of experience in Performance Marketing (preferably D2C/e-commerce)
• Hands-on expertise in:Meta Ads (Facebook, Instagram)
  Google Ads (Search, Display, YouTube)
  
• Proven track record of scaling campaigns with measurable results
• Strong analytical and problem-solving skills
• High ownership mindset with a focus on outcomes

Preferred Qualifications

• Experience in D2C, e-commerce, or consumer brands
• Exposure to health, wellness, or supplements industry
• Understanding of attribution models and tracking tools (GA4, pixels)
• Experience with landing page or funnel optimization

Success Metrics (First 3–6 Months)

• Improved CAC and ROAS across channels
• Scalable and efficient campaign structures implemented
• Clear identification of performance gaps and opportunities
• Consistent growth in paid revenue
• Strong collaboration with creative and CRO teams

Evaluation Criteria

• Ability to scale campaigns efficiently
• Effectiveness in budget allocation
• Consistent improvement in performance metrics

Ideal Candidate Profile

• Strong ownership and accountability
• Data-driven decision-maker
• Focused on outcomes, not vanity metrics
• Ability to balance speed with strategic thinking